As millions of of travelers have learned, New Orleans coffee and chicory is richer, more invigorating, more delicious — and every day it makes enthusiastic converts who never want to go back to ordinary coffee.

It's an entirely different product — not just another coffee. And French Market Coffee and Chicory customers just won't settle for regular coffee.

Enjoyed all across America... Famous in the South since 1890.

Chicory 101

Why it's good for you

Chicory (Cichorium intybus) is a blue-flowered herb with a long white root. It contains no caffeine. When roasted and ground properly, it has a chocolate-like flavor that adds flavor and body to coffee. Chicory is closely related to endive. Odd as it is for Coffee & Chicory drinkers, great recipes can be found for chicory salads.

Chicory is good for ...
Your skin
Your bones
Your heart
Your liver
Your cholesterol
[Just ask The Editors of Prevention Health Books]

LOWERS CHOLESTEROL:

A new study* reports that chicory reduces cholesterol levels and increases the ratio of HDL (the good stuff) to LDL (the bad stuff) in the blood of tested animals. *Journal of Nutrition, vol. 128, pgs. 1731-6, by Drs. Meehye Kim & Hyun Kyong Shin, Korea Food & Drug Administration and the Dept. of Food Science & Nutrition, Hallym U., Chunchon, Korea.

LOWERS BLOOD SUGAR:

Laboratory research by Leroux (Europes largest chicory producer) has shown chicory root extracts to be anti-bacterial, anti-inflammatory, and slightly sedative. It also slows and weakens the pulse and lowers the blood sugar.

THERAPEUTIC FOR DIABETES:

A 1984 study* demonstrated that daily intake by diabetics of a large amount of the fructo-oligosaccharides and insulin contained in chicory (i) reduces the glucose rate in blood, (ii) decreases serum LDL cholesterol levels, and (iii) does not change the levels of triglycerides or HDL cholesterol. This lessens the disturbances in carbohydrate and lipid metabolism found in diabetes.

*Effect of fructo oligosaccharides on blood glucose and serum lipids in diabetic subjects, Nutrition Research, 1984, vol. 4, pp. 961-66, by Yamashita Y, Kawai K, and Itakura M.

Web links for research on the health benefits of Chicory:

Its Benefits: Drink Without Moderation!
Chicory SA - health benefits ...
Wikipedia: The free encyclopedia
Chicory

It's not just the Chicory that's good for you!

Read up on Coffee ... Your #1 Source of Antioxidants